Working Security Detail

THE CHALLENGE

Elevating the customer experience without sacrificing security

THE SOLUTION

When launching the Samsung Galaxy Gear Watch Collection, BJ&Co designed a sleek showcase to educate consumers about the capabilities of their new Smart technology. It was important to allow shoppers to interact with the devices, without taking away from the elegant simplicity of their designs. In order to find the right balance, BJ&Co replaced store level security features with alternatives that were virtually invisible.

 
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