SAMSUNG GEAR VR SCAVENGER HUNT CONTEST
On this project we were challenged to find a way to draw in conference attendees, while communicating cutting-edge technology, as well as promoting new product offerings. We developed a strategy that showcased Samsung Gear VR Goggles by creating a Scavenger Hunt Contest that allowed people to move around a condo interior as they discovered Samsung’s new home appliance and electronic lines' innovative features.
Working in collaboration with our go-to VR rendering team we developed an experience that resulted in a lot of hype, even before the actual show had started. While we prepared the finishing touches we even had to dedicate some extra help to facilitate all of the internal requests for demo videos from other departments of the Samsung team, as they started overhearing the buzz resonating around their offices.