They say if you can find a job that you love, you won’t mind working longer hours. I also say that if you can find a client or a brand you love, then you won’t mind going above and beyond to service them and get the job done. Such is the case with my personal experience and our company’s partnership with Coca-Cola in the Vancouver 2010 Olympics and now in the upcoming London 2012 Olympics. Continue reading
Brilliant product presentation
I truly live and breathe this stuff. Whenever I travel, and as our company grows internationally, that seems to be more and more, I am always scanning the landscape for point-of-sale. I am fascinated by it. I love every aspect of it; what is really good, what is really bad and even just outright strange. Continue reading
It never ceases to amaze me how the use of punctuation, grammar and proper spelling has almost become extinct these days. Sure, it’s fine to be fast and efficient when typing casual emails, but when we’re talking about marketing communications in-store, it should be an extremely important aspect of how a company presents itself. I can’t tell you how many times I have seen glaring typos or just plain bad English on some POP signage. It boggles the mind…
An Olympic Win! 
POS – The Good, The Bad & The Ugly 
The Importance of Grammar